A

• Applications
Any means used to convey one or more elements of the Vitro visual identity. These means can be internal or external, printed or electronic, and commercial or promotional, among other characteristics.

• Area of Isolation
Minimum open space required between any Vitro visual identity element and any other graphic representation that is included in the Application.

B

• Background
Colored surface onto which a Vitro visual identity element is applied.

C

• CMYK
Offset process color separation.
C: Cyan, M: Magenta, Y: Yellow, K: BlacK

• Commercial Brand
Distinctive name and/or logo which companies apply and/or use to sell their products in the markets they serve, and which consumers identify with.

• Company Name
Name used by the company for legal purposes. Generally it includes the legal specification used to identify the type of legal entity it is such as “Inc.”, “Co.”, “Ltd.”, “S.A.”, “S.A. de C.V.”, among others.

• Corporate Alphabet
Specially designed typography to write the "itro" ending on the Vitro logo.

• Corporate Brand
Brand that encompasses all of the Vitro products and is represented by the Vitro logo.

D

• Distributor
Company selected to market and/or promote the sale of the products manufactured, processed and/or produced by the Vitro companies in certain regions and/or markets.

F

• Foil Stamping
Procedure that combines heat and pressure to adhere a graphic element elaborated with a metallic finished paper to another type of paper.

I

• Institutional Typography
A specific set of characters used to generate the words and numbers that appear in the institutional stationery. Using the same type of font and number reinforces the company’s identity. The institutional typography chosen for Vitro is the Swis721 BT.

L

• Licensed Trademark
A trademark, for which a license of use is required and granted by its owner through a formal agreement that sets forth the use and application guidelines and the Licensee’s rights and obligations regarding such trademark.

• Logo
The basic element of the Vitro visual identity. It is formed by the Symbol and the "itro" ending, using the corporate alphabet.

M

• Minimum Reproduction Size
Smallest size allowed for the reproduction of the Logo, ensuring the integrity of its dimensions.

N

• Nominative Trademark
Trademark achieving its distinctiveness through the name itself and not aided by a graphic design, in the understanding that the typographic or color restriction do not necessarily apply, however they are strongly encouraged whenever possible.

P

• PMS
Acronym for PANTONE Matching System ®. It is a universal coloring system that operates guides using certain formulas, names and numbering standards.

• PNG
Extention file that compacts a document conformed by bit maps, which is a subsutute for GIF document formats.

S

• Signature
Distinctive visual identity element for each Vitro company, which includes the company name and the solid straight line underscoring it.

• Swis721 BT
Institutional typography used to represent and/or reproduce the Vitro company names and their stationary and business cards.

• Symbol
Graphic representation of Vitro's "V", formed by three blocks of irregular size, shape and form, commonly known as the "V-block".

V

• Visual Identity
The entire scope of graphic elements –including their utilization guidelines- that distinguish Vitro in the markets it serves, and among its key audiences (also referred to as the “Corporate Identity”).

• Vitro Visual Identity Manual
Proprietary electronic work (handbook) containing precise instructions and graphic specifications as well as the guidelines for their utilization- for the obligatory and exclusive use and application by all of the Vitro companies.

W

• Water mark
Application of a graphic element in a manner of diffused backgrounds used in printed or electronic means.