The following recommendations focus on the reproduction of the Vitro identity on visual media.

Recommendations > Considering and Evaluating Suppliers

• Suppliers that are duly registered with Vitro’s Procurement Department shall have priority: in the event that a specialized or non-registered supplier si required, please request the department‘s recommendation.

• When turning to a specialized printing supplier for Vitro’s corporate brand reproduction on high quality or large format applications, make sure you provide the Logo in any of the following formats that the supplier can read: Corel Draw (cdr), Freehand (fh), Illustrator (ai).

Recommendations > Logo Reproduction

• The copying and/or reproducing of Vitro’s logo by re-drawing or digitalizing a printed and/or copied of faxed image is prohibited, and consequently such limitation must be explained and relayed to any and all suppliers.

• On Offset prints (color selection), where printing plates are developed for each color (CMYK), prior to final production please verify a dummy with your supplier, with the intention of avoiding an uneven overlay of the plates that make up the Vitro logo’s color.

Recommendations> Color Backgrounds

Do not use pale, unsaturated and gray scale colors as the Vitro logo’s background, the recommended and non-recommended colors for diverse applications of promotional or advertising nature, without limiting to these examples, are as follows:

• Dark colors (recommended):
Some examples of hues intensified by the use of black.

• Saturated colors (from this group, we recommend red, blue, and purple):
Pure hues containing no white, black, gray or complementary colors.

• Unsaturated (not recommended):
Dark hues containing white.

• Pale colors (not recommended):
Light hues containing white.

• Gray scale (not recommended):

Recommendations > Office Printing

• For printing word or excel documents, etc. for office use, the Vitro logo color variation 47% black in jpg format is the most recommendable. You’ll find three available sizes for this application on the Downloads menu.

Recommendations > ¿How to grow a logo?

• When increasing the size of the Vitro logo, click on the image and pull from a corner while pressing the Shift button, avoiding any horizontal and/or vertical distortion to the Vitro logo.

Recomendaciones > Vinyl Stickers

• When applying a Vitro logo vinyl sticker, companies must ensure proper adherence to the final surface, avoiding and/or eliminating air bubbles.